Introduction 8 How to Use this Book 8 The Book’s Approach to the Eduqas Set Products 8 Key Features and Structure of the Book 8 What is Expected from You 10 The WJEC GCSE Media Studies Specification 11 Main Differences in the WJEC specification 11 Similarities 11 1 The Media Studies Theoretical 14 Framework Overview 14 Media Language 14 Analysing Media Products 15 Analysing Codes of Media Language 16 Visual codes 16 Set product analysis: Quality Street advert 17 Technical codes 18 Language codes 19 Genre 19 Theoretical perspectives on genre 20 Narrative 20 Structure 20 Theoretical perspectives on narrative 22 Key Theory 1: Propp’s theory of narrative 22 Representation 24 Theoretical Perspectives on Representation 24 Set product analysis: This Girl Can 25 Stereotypes 26 Gender 26 Theoretical perspective on gender representation: feminist approaches 27 Age 28 Ethnicity 29 Media Industries 30 Production Processes 30 Ownership 30 Technology 31 Regulation 31 Audiences 32 Target Audiences 32 Theoretical perspectives on audiences 34 Key Theory 2: Blumler and Katz’s Uses and Gratifications theory 34 Audience Responses 34 Stuart Hall’s Reception theory 34 Contexts 35 2 The Media Studies Specification 37 Overview 37 Media Forms 37 Contexts 38 Theories 38 Skills 38 Analysis 38 Creation 38 The Components of the Media Studies Specification 39 Component 1: Exploring the Media 39 Overview 39 Section A: Exploring Media Language and Representation 39 Section B: Exploring Media Industries and Audiences 40 Component 2: Understanding Media Forms and Products 41 Overview 41 Section A: Television 41 Section B: Music – Music Video and Online Media 42 Component 3: Creating Media Products 43 Overview 43 The production brief 43 Contents
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