WJEC/Eduqas GCSE Media Studies Revised Edition 3 Component 1: 44 Exploring the Media Overview 44 Section A: Exploring Media Language and Representation 44 Overview 44 Exploring Media Language 44 Exploring Representation 45 Introduction to Analysing Print Media Products 45 Codes and conventions of print media products 46 Print Advertising 48 Aims of advertising 48 Identifying different types of advertising 49 Codes and conventions of print advertising 50 Historical Advertisements 51 Analysing an example: Coca-Cola advert, 1960s 52 Analysing an example: Morris Oxford advert, 1959 53 Contemporary Advertisements 54 Analysing an example: Fiat 500 adverts, 2014 54 Analysing an example: River Island Labels are for Clothes campaign, 2018 57 Analysing an example: This Girl Can campaign, 2015 onwards 58 Analysing an example: Samaritans campaigns – Real People, Real Stories, 2019 and We Listen, 2016 59 Print Marketing: Film Posters 62 Codes and conventions of film posters 62 Analysing an example: The Rise of Skywalker, 2019 63 Analysing a historical example: Star Wars, 1977 64 Magazines 65 Codes and conventions of magazine covers 66 Set products: lifestyle magazine genre 68 Analysing an example: Vogue, September 2018 70 Analysing an example: GQ, October 2020 71 Newspapers 72 Conventions of tabloids and broadsheets 73 Codes and conventions of newspaper front pages 75 Analysing front page conventions: the The Times, 7 November 2020, election of Joe Biden 76 Comparing representations of issues and events: the announcement of Coronavirus restrictions in England, 20 March 2020 78 Section B: Exploring Media Industries and Audiences 79 Overview 79 Exploring Media Industries 79 Exploring Audiences 79 Film 80 The film industry 80 Marketing 80 Technology 81 Regulation 82 The set product: No Time To Die 83 Newspapers 86 The newspaper industry 86 Newspaper production processes 87 Regulation 88 Overview of the set product: the Sun 89 Newspaper industry: ownership and control 89 Studying the set product: the Sun, industry and audience 90 Audiences 92 The audience for the Sun 93 Theoretical perspectives: How might readers respond to an edition of the Sun? 94 Radio 95 Overview of the radio industry 95 Radio technology 96 Radio audiences 96 Industry of the set product: the BBC 97 The Archers genre: soap opera 98 Context and The Archers 98 Production and broadcasting of The Archers 99 The importance of convergence to industry and audiences: the Archers website 100 Who listens to The Archers? 101 How do audiences respond to The Archers? 101
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