Overview of the Music Industry 163 Ownership and the music industry 164 Regulation 165 Marketing: the star persona 166 Music Audiences 167 Target audiences 168 Fandom 168 Theoretical perspectives: active audiences 169 The Contemporary Artists 169 Lizzo 169 Taylor Swift 170 Bruno Mars 170 Justin Bieber 171 Analysing Music Videos 171 A brief history of the music video 171 Codes and conventions of music videos 172 Analysing an example: ‘Love Story’ by Taylor Swift, 2008 173 Exploring Music Videos from the 1980s and 1990s 175 Context: 1980s 175 The set product: ‘Rio’ by Duran Duran 175 Analysing ‘Hungry Like the Wolf’ 176 ‘Rio’ 177 Context: 1990s 177 The set product: ‘Waterfall’s by TLC 178 Analysing ‘What About Your Friends’ 178 ‘Waterfalls’ 180 Representation in Music Videos 180 Gender representation: females 180 Representation: ethnicity 182 Analysing the Contemporary Set Music Videos 184 Contemporary contexts 184 ‘Good As Hell’ by Lizzo 185 ‘Bad Blood’ by Taylor Swift 186 ‘Uptown Funk’ by Mark Ronson, featuring Bruno Mars 186 ‘Intentions’ by Justin Bieber 187 Online Media: Analysing Websites and Social Media 188 The importance of social media 188 Codes and conventions of music websites 189 An example of online media: Lizzo’s website 189 An example of an online and social media marketing campaign: Red (Taylor’s Version) 191 How Justin Bieber uses online and social media platforms to engage audiences 192 6 Assessment of Component 2: 193 Understanding Media Forms and Products How Will I Be Assessed? 193 Section A: Television 193 Section B: Music 194 7 Component 3: Creating Media 195 Products Overview 195 Non-Exam Assessment 195 The Briefs 196 What Do I Need to Complete for the Non-Exam Assessment? 196 Key points of meeting the brief 196 Assessment of Component 3 197 Research and Planning 197 What research should I do? 197 Planning your production 199 Briefs in Individual Forms 203 Television 203 Responding to the brief 203 Research: product analysis 204 Example analysis of a television opening sequence: Thirteen 204 Secondary research 206 Planning your audio-visual production 206 Production tips 207 An example of a student television sequence: Runaway by Liam Brusby, Heaton Manor School 208 Television: website option 210 Magazines 212 Responding to the brief 213 Product analysis: print magazines 213 WJEC/Eduqas GCSE Media Studies Revised Edition
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