Example analysis of a double-page spread: Q magazine 213 Secondary research 215 Magazines: online option 215 Example analysis of a sport magazine website: Women’s Running 216 Film Marketing 218 Responding to the brief 219 Research: product analysis 219 Example analysis of film marketing materials: DVD cover of Brighton Rock 219 Secondary research 221 Planning film marketing materials 222 Production tips 222 An example of a student DVD cover: DCI Meara by George Hutchinson, Seaford Head School 223 Music Marketing 224 Responding to the brief 224 Research: product analysis 224 Example analysis of a music video: ‘Story of My Life’ by One Direction 225 Secondary research 226 Planning your music video 227 Production tips 227 Music marketing: website option 228 8 Component 3: Completing the 230 Cover Sheet and Statement of Aims Section A: Details of Your Production 230 Section B: Statement of Aims 231 Key Points about the Statement of Aims 231 Tips for completing the Statement of Aims 232 Sections D and E 232 9 Examination Preparation 233 Component 1: Exploring the Media 233 Preparing for Component 1, Section A: Exploring Media Language and Representation 233 Preparing for Question 1: Media language: analysis of a set product 234 Preparing for Question 2: Representation: comparison of an unseen product and a set product 235 Structuring an extended response 238 Preparing for Component 1, Section B: Exploring Media Industries and Audiences 239 2019 past-paper question: Media Industries 239 2019 past-paper question: Audiences 241 Component 2: Understanding Media Forms and Products 243 Preparing for Component 2, Section A: Television 243 Preparing for Question 1: analysis of an extract from a set product 243 2020 past-paper Question 2 245 Preparing for Component 2, Section B: Music (Music Videos and Online Media) 247 Revision tips 247 2020 past-paper Question 3 248 2019 past-paper Question 4 250 10 Quick Guide to Theoretical 251 Perspectives Media Language 251 Genre 251 Theoretical perspectives on genre 251 Narrative 251 Named theory: Propp’s theory of narrative 251 Narrative construction, structures, techniques and conventions 252 Representation 252 Theoretical Perspectives on Representation 252 Theoretical perspectives on gender and representation, including feminist approaches 252 Audience 253 Theoretical Perspectives on Audiences 253 Named theory: Blumler and Katz’s Uses and Gratifications theory 253 Glossary 254 Answers to Quickfire Questions 265 Index 275 Acknowledgements 279 Contents
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